How Do I Make LinkedIn Work for Me ~ with Paula Brand

How Do I Make LinkedIn Work for Me

With more than 930 million worldwide members, LinkedIn helps us manage our professional identities; build and engage with our professional networks; and access knowledge, insights and opportunities. It’s a powerful resource for finding job opportunities, showcasing our skills and experiences and connecting with others in our field. If you are looking for ways to take better advantage of this important tool, this Question-and-Answer session is perfect for you. This discussion will address questions like:

- What resources does LinkedIn offer?

- What do LinkedIn users typically not know?

- What are some important tips for getting the most out of LinkedIn?

- How can you more effectively incorporate LinkedIn into your networking strategies?

- Is it worth paying for an upgraded subscription to LinkedIn?

This informal, highly interactive session will provide an opportunity to just come with lots of great questions -- both general and personal – and learn more about how to effectively tailor and better leverage this platform in our job search process. There will be no bad questions.

About the Speaker

Paula Battalia Brand founded Brand Career Management (BCM) to help professionals strategically manage their careers, apply effective job search tactics and leverage LinkedIn to secure their best career options with ease. Her personal passion is empowering mid-career to executive women to reach the next step in their career journey, so she wrote The Purple Parachute to help women make smoother career transitions.

Besides working with individuals, she also enjoys speaking to groups on LinkedIn, Figuring Out Your Next Career Move and Salary Negotiation. Paula speaks at career industry conferences and contract career advising assignments for organizations, including the World Bank Group, Caribbean Development Bank, NIH/NIAID, John Hopkins University SAIS program, the Penn Wharton Public Policy Initiative, Women’s Society of CyberJutsu and the National Association of Social Workers.