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A Marketing Plan For Job Seekers with FRANCINE TOLSON

  • Mon, January 29, 2018
  • 10:00 AM - 11:30 AM
  • 40Plus of Greater Washington, 1627 K Street, NW, 3rd Floor, Washington, DC 20006
  • 13


Registration is closed

A Marketing Plan For Job Seekers

Knowing what you want to do,

What you offer,

Who will hire your skills, and

Where you want to work.


Businesses conduct extensive research and analysis to identify their product’s competitive advantage in the market place and who is likely to buy it. A job search should follow the same process.

In This Presentation, we will examine:

As a job seeker, it is critical to identify:

  • What is your unique value proposition that will add value to an employer and solve their business problems? 

  • Which potential employers will “buy you” or put another way, need your skills?

  • Of those identified companies, who are a good fit for you in terms of organizational culture, geographic location, and size?

Register here: 


 Francine Tolson

As a volunteer team leader at Career Network Ministry, Francine Tolson co-developed the Marketing Plan workshop in 2011 and since then has co-presented it monthly as one of CNM’s core workshops. In her career, Ms. Tolson specializes in business transformation - the design and deployment of people, process and technology enabling solutions across diverse business enterprises.  She has a broad background in business process reengineering, operations, customer service, financial management and systems implementation in large and small entrepreneurial companies and the non-profit sector. Employers and clients have included: Simplexity LLC, George Washington University, UUNET Technologies, MCI, Three Pillar Global, Washington Chapter of The Alzheimer’s Association, and Compass DC.

Ms. Tolson holds an MBA from The University of Virginia Darden School of Business and has received training in Lean Six Sigma


Contact The Speaker:

For more information about Francine or her services, please email her at:




    40Plus of Greater Washington
Empowering Experienced Professionals
 for Successful Career Transitions

Empowering Experienced Professionals for Successful Career Transitions

1627 K Street, NW, Suite 300
 Washington, DC 20006
Phone: 202-387-1582

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